The Cold & Flu Forecast - Codral

Most brands partner with Med-Tech companies to use illness forecasting for internal stock planning, but we flipped the script. Codral transformed one of these industry-standard predictive models from B2B data that would generally never be seen outside the walls of a Pharma office, to a publicly-available resource that engaged consumers directly.

Leveraging this predictive illness data that companies exclusively use to keep enough of the right SKUs on shelves, we created the Codral Cold & Flu Forecast – a first in media initiative. We transformed suburb-level data into a forecast that instead of predicting the weather, notified consumers of the likely intensity of each cold & flu symptom in their immediate area..