Project (Near) Space - PlayStation

In the lead up to the release of two new LittleBigPlanet games, PlayStation needed an idea which rekindled gamers love for the games fearless hero 'Sackboy'.

Using an online promotion that saw Sackboy sent into space… to see our own little big planet, the campaign idea, just like the game itself, was broken down into 3 phases - create, play and share.

In the lead up to the launch of the game release, gamers would submit their Sackboy space suit designs via a bespoke Facebook app, and the highest rated space suit as voted by the public was designed, created, and with Sackboy suited up, was sent into (near) space, with the entire process being captured on video and through PR was released in time for the launch.